REACH-ing Mandarin Audiences - Collaboration with Shin Min Daily News (SMDN) and 96.3 HAO FM, and Partnership with Getai artistes
To better engage with senior Mandarin audiences, REACH embarked on a partnership with SMDN and 96.3 HAO FM.  Key social issues were discussed and presented through different SPH mediums, including radio talkshows, newspaper articles, online surveys, comic strips and dialogues. 

Minister Josephine Teo and REACH Deputy Chair cum NTUC Assistant Secretary-General Patrick Tay, with moderator Ms Carine Ang from 96.3 HAO FM (extreme left) and Mr Leng Chin Fai, Executive Director of Fei Yue Family Service Centre (extreme right), exchanging views with members of the public at a dialogue on women’s development in Singapore. 

(From top left) Mr Ralph Lim from community group Mummy Yummy and Mr Lim Teck Kiat, Senior Director (Social Policy and Services Group) of Ministry of Social and Family Development sharing the support rendered to the vulnerables in the community and what individuals could do to help them.

REACH also partnered popular getai artistes such as Marcus Chin and Lee Pei Fen on the ‘Singapore Goes Green Together’ Facebook livestream series which focused on SG Green Plan 2030.  The livestreams included light-hearted skits, catchy songs and green tips, as well as a live call-in segment for two-way engagement between political office holders and audiences. 

Senior Minister of State for National Development and Communications and Information, REACH Chairman Tan Kiat How sharing green tips with hosts Lee Pei Fen and Marcus Chin, and Dr Wilson Wong, Deputy Director (Operations) from National Parks Board, in one of the episodes of Singapore Goes Green Together.

First REACH Web Game – Super SG Dash
In January, REACH launched our first-ever free to play web game aimed at engaging youth – Super SG Dash. Players controlled REACH cartoon characters Angsty Angie and Apathetic Andy as they raced across landscapes laced with obstacles, while learning about our labour policies and sharing their views on local and foreigner workforce integration via an e-Listening Point at the end of the game!

Players tested their knowledge of labour policies and shared their views on local and foreigner workforce integration, while having a blast racing through real-life-inspired landscapes with REACH cartoon characters Angie and Andy. 

REACH x You: New Comic Characters Conceptualised by Members of the Public
REACH comic characters are adorable and relatable, and we couldn’t get enough of them! In June, we decided to expand our family of comic characters and invited members of the public to suggest new characters through a social media contest on Instagram and Facebook. The winning entry resulted in the birth of Compassionate Cassie, a feisty and daring redhead with glasses. Find out more about Compassionate Cassie, and other REACH comic characters at our REACH Instagram @reachsg and @reachsgcomics.​​​​​​​

Compassionate Cassie emerged as the winner of the REACH x You character suggestion contest. She will feature in future REACH Comics alongside other old favourites such as Rachel REACH, Inquisitive Ivan, and Skeptical Susan.

Budget 2022 Feedback & Engagement Learning Journeys 
REACH engaged Singaporeans on Budget through learning journeys to locations such as Sentosa, Verti Veggies and Tiger Brewery, and Tengah Solar Farm. Besides the opportunity to share feedback on Budget with political office holders in a casual setting, participants were able to find out more about Budget-related topics such as family cohesion, food security and sustainability. 

REACH officers also took part in the feedback & engagement learning journey and learned more about resilient local businesses in the process.

Back to Top